stacy kenopic photography mentorship
CHAPTER ONE - building a strong unique brand
1. Who are you as an artist, and who do you want to attract? Be honest and specific. For example, my clients know they are getting someone who loves adventure, unposed moments, and will give them a non-traditional experience:
"Hey, I'm Stacy! I wanna capture that real love stuff for you. The perfectly imperfect. How you have to stop yourself from peeing your pants laughing at each other, how he sneaks a booty grabs when no one is looking, the ways they hold you to make you feel safe, the way you light up when they look at you and makes you think “yep, that’s why I love em.” I wanna get the big moments, the loud ones and the quiet ones, the in-betweens, the ones you don’t think anyone else is watching. I don’t want to be a storyteller, I want to be a story listener. Tell me your story, and let’s create something beautiful together."
2. Share only what you want to shoot more of, even if this means you have less content. If you only want to shoot outdoor weddings, don’t post photos of banquet hall weddings because you will attract more of the same. Every time you share something different you throw your brand off track.
3. Post every day. Clients trust brands that are active and consistent. I post once daily either in the morning or night.
4. Instagram is like a scrolling billboard - use it to hook people in. Ask yourself before posting: is this content either a) interesting? b) consistent with my brand? - or both? If not, then think why you are posting it.
5. Use captions to your advantage. Instead of writing “loved shooting these two lovers!!” for the fiftieth time, share what that specific moment felt to you, something interesting about the people you shot, or whatever silly or deep thought you’re thinking about in that moment.
6. Other tips: respond to every comment, leave genuine comments on posts frequently, tag every vendor, location + related hashtag.
"Your brand is not just your logo - it’s who you are, how you interact with people, and the things you share online."
CHAPTER TWO - RESPONDING TO YOUR DREAM CLIENT
1. Treat every client like your dream client.
2. Have a system with answering an inquiry. Your system should save you time, reveal any potential red flags, and solve common miscommunications.
3. When a client inquires my system looks like this: Inquiry → Response → In-Person Meeting or Skype → Welcome Package → Booking.
4. My response to an inquiry is always this: “Hey X, congratulations on the upcoming wedding - that’s so dang rad! Thank you so much for reaching out and for your kind words about my work. [Insert something personal about the location they are getting married or their story]. I do have availability for [DATE] and would love to meet with you and your fiance for coffee, or skype (if you're not in the city) to learn more about the beautiful wedding you have coming up. I'm available on [date], [date] or [date], anytime. Would one of these days work for you? Here is a link to my wedding packages. If you have any questions in the meantime, I'm happy to answer!” - Talk soon, Stacy
5. You can also: explain your process as a photographer and how it benefits them, ask them specific questions about who they are, or share full galleries to show them their final product. I personally do all of this during the meeting, but you can also do it in the e-mail.
6. My welcome package includes: contract, recommended vendors list, and a guide to planning a wedding timeline with photography in mind.
7. Communicate effectively. This might be hard to hear, but if at any point your client is frustrated or confused it’s because you didn’t communicate well.
8. Have integrity. Do what you say you’re going to do
9. There is no such thing as an awful client, only a photographer who isn’t willing to work hard enough to please the client. If you’re not willing to put in the work it takes to meet someone’s needs, then simply move on.
chapter three - emotional and artistic storytelling